Customer vs User experience

September 8, 2014

“User experience primarily focuses on the design and development of digital interactions. Today, this typically means Web sites, mobile phones, and tablets, but UX can also include touchpoints like kiosks, desktop software, or interactive voice response systems.

“Customer experience focuses on the design, implementation, and management of interactions that happen across the entire customer journey. This includes the interactions that take place as customers discover, evaluate, buy, access, use, get support, reengage, and leave.”

Kerry Bodine

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