Service design methods

September 3, 2015

Exploration

  • Self exploration
  • Observation
  • Contextual interviews
  • Mobile ethnography
  • Diary study

Creation/Reflection

  • Personas
  • Customer Journey Maps
  • Stakeholder Maps
  • Value Network Maps
  • Service prototypes
  • Service advertisements

Implementation

  • Business model innovation
  • Theatrical tools
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