Service design models and service cycle

September 3, 2015

Service design models

Service Design models give you a lens on the wold of user experience and when you look *through* that lens, you see the world differently. We sometimes use the A-E-I-O-U model: Activities, Experience, Interactions, Objects and Users to help people “see” all the elements of the experience at play. We call it a “low barrier research method” because you can often shadow a process with minimal intrusion.

Observation template

Service cycle

When designing products, the temptation is to focus on flows…mainly because we are often designing for conversion…that is, we want people to “do” something. Usually that means buying something. But service design thinking borrows from experience design a very important model of engagement that is fundamentally different. Rather than a funnel, we have an experience cycle from Izac.

  • Entice (Attract)
  • Enter (Orient)
  • Experience (Use)
  • Exit (Retain)
  • Extend

Download

http://www.thedesigngym.com/design-thinking-for-services-service-design-blueprint-tools/

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