7 core elements of great customer experience

September 7, 2015
  1. Offering relevant solutions
  2. assuring and protecting trust
  3. eliminitating the unjust
  4. going above and beyond
  5. balancing customer experience with business profitability
  6. engaging all human facets
  7. having a consistent and authentic brand

barnes/kelleher 2015 p 112

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