Design Thinking

September 8, 2015

Design Thinking is a people centered way of solving difficult problems. It follows a collaborative, team based, cross-disciplinary process. It uses a toolkit of methods and can be applied by anyone from the most seasoned corporate designers and executives to school children.

Design Thinking is an approach that seeks practical and innovative solutions to problems. It can be used to develop products, services, experiences, and strategy. It is an approach that allows designers to go beyond focusing on improving the appearance of things to provide a framework for solving complex problems. Design Thinking combines empathy for people and their context with tools to discover insight. It drives business value. (…) Design Thinkers observe users and their physical environments, interact with them with prototypes, and feed the outcomes of their experiences back into the design.

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Design Thinking can be applied throughout the design process:

  1. Define intent
  2. Know context
  3. Know users
  4. Frame insights
  5. Explore concepts
  6. Make plans
  7. Deliver offering

From: Service Design: 250 essential methods by Robert A Curedale

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