Three types of feedback

September 17, 2015
  1. Opinion (“I believe …”)
    • Good: Logical reasoning can improve ideas
    • Bad: Can lead pursuing pet ideas of people with more power
  2. Experience (“In our last project …”)
    • Good: Provide valuable learning that can prevent costly mistakes
    • Bad: Failing to realise that different contexts lead to different results
  3. Market facts (“We have data that …”)
    • Good: Provides input that reduces uncertainty and market risk
    • Bad: Measuring wrong or bad data can lead to missing out on a big opportunity

Osterwalder 2014 et.al., p. 134

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