Peak End Rule

December 6, 2015

The second observation made by Daniel Kahneman is the Peak End Rule. He found that people judge experiences based on their peak (an intense moment of the experience) and at their end, rather than a total flat average of the experience. The duration of the experience has no bearing on the experience over all.

Joe Mcleod in http://uxmag.com/articles/psychology-and-power-of-closure-experiences

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