How Friendly is your site?

March 28, 2016

Check how friendly your site is:

Mobile friendly? There is a good chance that some of your users will be arriving via their phones and tablets, and almost nothing is more di cult to navigate than a site thats not mobile friendly. If a user cannot navigate your site, they can’t become customers.

Browser friendly? Not all browsers are built the same–that goes without saying, but do you know what browsers are most popular among your users? There is a chance that your site is awesome on Chrome, but a mess on Internet Explorer. Do the research. Load up the browsers and make sure a user’s arrival is always solid. Fixing any browser speci c issues could result in rise in conversions.

Privacy friendly? It is good to show users their information is secure: signals, like SSL (https://) lock images, trusted badges, and social proof can all allay fears. Make sure you have a complete privacy policy linked from the footer of every page on your site.

Language friendly? There are 50 million Spanish-language Internet users in the United States alone. That’s more than the total Internet-using population of the UK. If you’re ignoring language support, you could be leaving a lot of money on the table.

User friendly? No user will ever complain that your site is too easy to use, fast or clear. A mistake free site is a credible site.

Click friendly? How many clicks does it take for a user to get to your must have experience? Have you ever counted? Think less. Think the clearest and easiest path to revenue.

Time friendly? Information on your landing page should be prioritized by importance. You typically have ve seconds to convince a visitor to stick around. Make the most of that brief moment in time. How good is your hook, and how well do you deliver on the promise?

Video friendly? A video on your landing page has the chance to drive conversions. Consider YouTube, or other services as long as users do not have to download additional plugins. Videos can elicit an emotional response that connects with users and drives conversion.

Rating & review friendly? If your site has a rating system for product feedback, it is best not to be totalitarian. Erasing all negative feedback will only have uses questioning your credibility. If you allow reviews on your site, make sure the quality is high. Zappos found that correcting spelling errors in product reviews increased conversion. Details matter![5, 6]

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