Archive for May, 2016

Facebook’s command over everyone’s attention span

May 16, 2016

Facebook’s command over everyone’s attention span, as well as its deft use of your personal data, has turned it into a money-spinning machine. We may well look back and see Facebook as the most consequential development in publishing since the invention of hot type. But Facebook holds most of the cards, and even the smallest changes in how it pushes information out to its billion plus users’ news feeds can make or break a digital publisher.

Lydia Polgreen

 

Page load and attention span

May 9, 2016

With each second that passes while a page loads, fewer users stick around. In fact, 47% of users expect a Web page to load within two seconds. If a page hasn’t loaded within three seconds, 57% of users will leave the site. This is a consequence of human psychology: We have an eight-second attention span. (That’s shorter than the attention span of a goldfish.)

Jacqueline Kyo Thomas

 

Parallax scrolling

May 9, 2016

“In the age-old debate between beauty and function, parallax scrolling wins the beauty pageant, but fails miserably in terms of function.”

Parallax Scrolling: Attention Getter or Headache? by Jacqueline Kyo Thomas