Facebook’s command over everyone’s attention span

May 16, 2016

Facebook’s command over everyone’s attention span, as well as its deft use of your personal data, has turned it into a money-spinning machine. We may well look back and see Facebook as the most consequential development in publishing since the invention of hot type. But Facebook holds most of the cards, and even the smallest changes in how it pushes information out to its billion plus users’ news feeds can make or break a digital publisher.

Lydia Polgreen

 

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