Archive for October, 2016

Design the beginning

October 31, 2016

The “beginning” is how you introduce something new to a person, and how you will get them to understand its value such that they incorporate it into their lives. When you set about designing the beginning, you are forced to consider the following hard questions:

  1. Where and how will people first hear about your product or feature?
  2. What should people understand about your product at a glance, and is that compelling enough to convince them to go through the trouble of trying it out?
  3. What should people’s first-time experience through your product be, and how do you plan to demonstrate to them its value within the first minute?
  4. How will you build out the social graph, content inventory, marketplace, etc. if the success of your product is dependent on those things?
  5. What would compel somebody to come back and use your product a second or third time?

Julie Zhuo: Design the Beginning

Service vs Experience

October 26, 2016

The difference between a service and an experience is that while both are intangible, that is, you cannot touch that, service is only that – whereas an experience is also designed to be memorable.

From James Wallman – Stuffocation, Living with Less (p.248)

User research methods overview

October 20, 2016

user-research-methods.png

From: https://www.nngroup.com/articles/which-ux-research-methods/