Browsing is the activity of engaging in a series of glimpses, each of which exposes the browser to objects of potential interest; depending on interest, the browser may or may not examine more closely one or more of the (physical or represented) objects; this examination, depending on interest, may or may not lead the browser to (physically or conceptually) acquire the object.
“Make sure every click makes the user more confident”
Jared M Spool in Disambiguity conference
- Typography is the foundation of great design. Where ever possible I like to make use of the traditional typographic scale (6, 7, 8, 9, 10, 11, 12, 14, 16, 18, 21, 24, 30, 48, 60, 72, 80, 96) as mentioned in Robert Bringhust’s book The Elements of Typographic Style. It’s a great way to establish a clear hierarchy and vertical rhythm for your project.
- A 4px baseline grid provides the consistency and flexibility to design for both web and mobile without having to rethink about different measurements.