- The web is made of code and must be designed, there- fore designing with code is working with the right materials. This is the best course of action.
- Content — what we write or otherwise express via the web — must be subject to design thinking and, in fact, all other design decisions should facilitate that.
- Web pages are not immutable artifacts. They should be tolerant of changing, dynamic content. This content should be managed in terms of discrete components which can be reused as agreed patterns.
- The potential audience of a website or app is anyone hu- man. Inclusivity of ability, preference and circumstance is paramount. Where people differ — and they always do — inclusive interfaces are robust interfaces.
Heydon Pickering: Inclusive Design Patterns – Coding Accessibility into Web Design, p.11