August 7, 2017

Most well-crafted personas include a multitude of information such as:

  • Demographic details, such as age, marital status, or income
  • Personal details, such as a short biography, photograph, and name
  • Attitudinal and/or cognitive details, such as information about the persona’s mental model, pain points, and feelings about the tasks that need to be accomplished
  • Goals and motivations for using the product
  • Behavioral details about how the persona tends to act when using the product

Personas vs JTBD by Page Laubheimer

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