Always design a thing by considering it in its next larger context

“Always design a thing by considering it in its next larger context”, said the Finnish architect Eliel Saarinen. “A chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

When designing for the web, it’s tempting to think in terms of interactions like swiping, tapping, clicking, scrolling, dragging and dropping. But very few people wake up in the morning looking forward to a day of scrolling and tapping. They’re more likely to think in terms of reading, writing, sharing, buying and selling. Web designers need to see past the surface‐level actions to find the more meaningful verbs beneath.

In their book Designing With Progressive Enhancement, the Filament Group describe a technique they call “the x‐ray perspective”:

Taking an x‐ray perspective means looking “through” the complex widgets and visual styles of a design, identifying the core content and functional pieces that make up the page, and finding a simple HTML equivalent for each that will work universally.

Jeremy Keith: Resilient Web Design

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