Bounce rate depending on load time

As page load times goes from

  • 1 second to 3 seconds: Probablilty of bounce increases 32%
  • 1 second to5 seconds: Probablilty of bounce increases 90%
  • 1 second to 6 seconds: Probablilty of bounce increases 106%
  • 1 second to 10 seconds: Probablilty of bounce increases 123%

Source: Google/SOASTA research