What, so what, what now?

I use What, So What, Now What to explain the user research process. It’s about going through three stages, one at a time, pausing to reflect and prioritise after each stage:

  • What?
    What happened? What did you notice? What facts or observations stood out?
  • So What?
    Why is that important? What patterns, conclusions or hypotheses are emerging?
  • Now What?
    What actions make sense?

Will Myddelton: What. so what, what now?

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