I use What, So What, Now What to explain the user research process. It’s about going through three stages, one at a time, pausing to reflect and prioritise after each stage:
What happened? What did you notice? What facts or observations stood out?
- So What?
Why is that important? What patterns, conclusions or hypotheses are emerging?
- Now What?
What actions make sense?
Will Myddelton: What. so what, what now?