- Functional value
- Social value
- Emotional value
- Epistemic value – generated by the desire to learn
- Conditional value – benefit that depends on specific situations or context
Sheth, Newman and Gross (Consumption values and market choices) quoted in Kalbach, J., Mapping Experiences, Sebastopol 2016, p. 35
Your ultimate goal is creating an inclusive dialog within the organisation, not creating the diagram itself.
From Kalbach, J., Mapping Experiences, Sebastopol 2016, p. 13
Design is the rendering of intent.