Archive for the 'Uncategorized' Category

Build less

August 28, 2017

One of the common misconceptions in software development is that we’re trying to get more output faster. … But if you get the game right, you will realize that your job is not to build more – it’s to build less. Minimize output, and maximise outcome and impact.

Jeff Patton, User story mapping, p. xli

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Disability = mismatch between abilities and the world around you

May 14, 2017

“As he began to see it, disability wasn’t a limitation of his, but rather a mismatch between his own abilities and the world around him. Disability was a design problem.”

“Disability is an engine of innovation simply because no matter what their limitations, humans have such a relentless drive to communicate that they’ll invent new ways to do so, in spite of everything.”

https://www.fastcodesign.com/3054927/the-big-idea/microsofts-inspiring-bet-on-a-radical-new-type-of-design-thinking

 

A Circumplex Model of Affect

July 4, 2016

By James A. Russell (PDF)

Evidence suggests that relationship between affective states can be represented by a spatial model in which affective concepts fall in a circle in the following order: pleasure (0°), excitement (45°), arousal (90°), distress (135°), displeasure (180°), depression (225°), sleepiness (270°), relaxation (315°)

User experience is not a set of features

June 16, 2016

“The core user experience is not a set of features; in fact, it is the job users hire the product for. Uber’s core user experience is to get a taxi easily at any time. The countdown, displaying when exactly the taxi will arrive, is a suitable feature that expands this experience.”

Brilliant article.

Nikkel Blaase: Why Product Thinking is the next big thing in UX Design

 

Create possibilities quickly with Ad-Libs

September 16, 2015

Ad-libs are a great way to quickly shape alternative directions for your value proposition. They force you to pinpoint how exactly you are going to create value. Prototyope three to five different directions by filling out the blanks in the Ad-lib below

Our _____________ [product/service]
help(s) _____________ [customer segment]
who want to _________________ [customer jobs to be done]
by _________________ [verb: pain reducers]
and ________________ [verb: gain creators].
(Unlike ___________ [competing value proposition])

Osterwalder et.al. 2014, p.82

10 Prototyping Principles

September 16, 2015
  1. Make it visual and tangible (Don’t regress into the land of blahblahbla)
  2. Embrace a beginner’s mind
  3. Don’t fall in love with first ideas— create alternatives
  4. Feel comfortable in a “liquid state”
  5. Start with low fidelity, iterate, and refine
  6. Expose your work early —seek criticism
  7. Learn faster by failing early, often and cheaply
  8. Use creativity techniques
  9. Create “Shrek models” (Shrek models are extreme or outrageous prototypes that you are unlikely to build. Use them to spark debate and learning
  10. Track learnings, insights, and progress

Osterfelder et.al. 2014, p 78-9

Service design models and service cycle

September 3, 2015

Service design models

Service Design models give you a lens on the wold of user experience and when you look *through* that lens, you see the world differently. We sometimes use the A-E-I-O-U model: Activities, Experience, Interactions, Objects and Users to help people “see” all the elements of the experience at play. We call it a “low barrier research method” because you can often shadow a process with minimal intrusion.

Observation template

Service cycle

When designing products, the temptation is to focus on flows…mainly because we are often designing for conversion…that is, we want people to “do” something. Usually that means buying something. But service design thinking borrows from experience design a very important model of engagement that is fundamentally different. Rather than a funnel, we have an experience cycle from Izac.

  • Entice (Attract)
  • Enter (Orient)
  • Experience (Use)
  • Exit (Retain)
  • Extend

Download

http://www.thedesigngym.com/design-thinking-for-services-service-design-blueprint-tools/

Keeping customers engaged

February 4, 2013

Keeping customers engaged is more important than ever, and one of the best ways to build retention is by understanding their emotive goals, what drives their intentions, and their specific, in-the-moment needs.

Sharpening Your Competitive Edge with UX Research by Rebecca Flavin

2 not quite random thoughts

July 26, 2011

You can only play if you are on safe grounds.

OR

Never try to run if you can’t walk.

Web clicks: new decision every 10-120 seconds

November 26, 2009

“When surfing the Web, you make a decision every 10–120 seconds: leave or stay on this page; leave or stay on this site. Where to click now? Where to click next?”

Jacob Nielsen:Velocity of Media Consumption: TV vs. the Web