A conceptual model is a structured and coherent outline of ideas about how a web site or application will work. It is based on the requirements table and findings from audience and stakeholder research. It can include a model for the content (site map), high level wireframes, user journeys, technical architecture diagrams, and high level style guides.
Benefits in a nutshell
- explains strategy and core ideas of the envisioned Web site or application
- helps communicating the ‘big picture’ throughout the development process