Posts Tagged ‘contentStrategy’

Mobile first

September 25, 2017

Losing 80% of your screen space forces you to focus. You need to make sure that what stays on the screen is the most important set of features for your customers and your business. There simply isn’t room for any interface debris or content of questionable value. You need to know what matters most.

Luke Wroblewski: Mobile First

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Interface as text

June 6, 2017

“How would I explain to a friend, in a conversation or in an email, this thing/topic/product/story I am trying to communicate?”

Fabricio Teixeira: Storyframes before wireframes: starting designs in the text editor

 

Content strategy

August 12, 2015

Content strategy is this: content strategy plans for the creation, delivery, and governance of useful, usable content.

Kristina Halvorson

Manicuring the right rag

February 11, 2014

Manicuring the right rag — the vertical line of words on ranged-left text. Maximising the space available, but ensuring there are no line breaks or orphaned words that disrupt the flow of reading.

  • VIOLATION 1. NEVER BREAK A LINE IMMEDIATELY FOLLOWING A PREPOSITION
  • VIOLATION 2. NEVER BREAK A LINE IMMEDIATELY FOLLOWING A DASH
  • VIOLATION 3. NO SMALL WORDS AT THE END OF A LINE
  • VIOLATION 4. HYPHENATION
  • VIOLATION 5. DON’T BREAK EMPHASISED PHRASES OF THREE OR FEWER WORDS

Mark Boulton: Run Ragged

Lessons learned …

July 26, 2012

… from participants in a user experience study about airline websites;

  • Openness
    Give honest and open information, especially with prices
  • Clarity
    Important information, like alerts, should be clearly visible
  • Relevance
    Ensure content is relevant to most users; don’t crowd the page
  • Priority
    Prioritise the page; common elements should be high on the page

Usabilla Report: The UX of 18 leading travel websites

Strategic UX design

May 16, 2011
  • Business strategy: value proposition/experience strategy, product description, target audience, business model
  • Customer experience strategy: experience map & touchpoints, personas, design principles, KPIs & metrics
  • Tactical execution: prioritization, strategy led design, design evaluation, methodology

Leisa Reichelt at UXLX11 – summarised here

Content strategy

February 11, 2010

“[A bunch of] tactics, when combined, do not make up a strategy.”

“Content strategy is the practice of planing for the creation, delivery, and governance of useful, usable [online] content.”

  • Creation: What contnt will be created and why? How will that content be structured and found? Where will the content come from? Who will be in charge of creating it?
  • Delivery: How will content get online? Who will review it, edit it, approve it, load it? What goes into phase one, phase two, and so on? How and where will you deliver content to users? Which tools and data will ensure your users will find it?
  • Governance: Who cares for he content after it goes live? What’s the plan for adding, updating, and archiving content? What are the policies, standards, and guidelines by which content will be evaluated?

Halvarson (2010), p.32

Usable and influential content

August 9, 2009

How to create usable and influential content:

  1. Talk like a person
  2. Use the right tone
  3. Appeal to the left and right brain

Colleen Jones: The Debut of Usable, Influential Content