Design for slow and fast journeys

Which sites should be slow? If the site is delivering content for the good of the general public, the presentation should enable slow, careful reading. If it’s designed to promote our business or help a customer get an answer to her question, it must be designed for speed of relevancy.

Luke Wrobleswski’s notes about Jeffrey Zelfman;s talk An Event Apart: Content Performance Quotient

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Interactions for Understanding

  • Animating
  • Annotating
  • Chunking
  • Cloning
  • Collecting
  • Composing
  • Cutting
  • Filtering
  • Fragmenting
  • Probing
  • Rearranging
  • Repicturing
  • Searching

From a workshop and upcoming book, Design for Understanding, by Karl Fast and Stephen P. Anderson

(Copied from C Wodtke’s article)

 

Mobile first

Losing 80% of your screen space forces you to focus. You need to make sure that what stays on the screen is the most important set of features for your customers and your business. There simply isn’t room for any interface debris or content of questionable value. You need to know what matters most.

Luke Wroblewski: Mobile First

Manicuring the right rag

Manicuring the right rag — the vertical line of words on ranged-left text. Maximising the space available, but ensuring there are no line breaks or orphaned words that disrupt the flow of reading.

  • VIOLATION 1. NEVER BREAK A LINE IMMEDIATELY FOLLOWING A PREPOSITION
  • VIOLATION 2. NEVER BREAK A LINE IMMEDIATELY FOLLOWING A DASH
  • VIOLATION 3. NO SMALL WORDS AT THE END OF A LINE
  • VIOLATION 4. HYPHENATION
  • VIOLATION 5. DON’T BREAK EMPHASISED PHRASES OF THREE OR FEWER WORDS

Mark Boulton: Run Ragged

Lessons learned …

… from participants in a user experience study about airline websites;

  • Openness
    Give honest and open information, especially with prices
  • Clarity
    Important information, like alerts, should be clearly visible
  • Relevance
    Ensure content is relevant to most users; don’t crowd the page
  • Priority
    Prioritise the page; common elements should be high on the page

Usabilla Report: The UX of 18 leading travel websites