The PDD is a valuable deliverable that can either complement or precede wireframes to negotiate the strategy of the site/pages with clients.
Re-Introducing Page Description Diagrams by Colin Butler, Andrew Wirtanen
5 ways to organise information (Richard Saul Wurman)
Donna Spencer: Classification schemes (and when to use them)
How to create usable and influential content:
Colleen Jones: The Debut of Usable, Influential Content
“Content strategy is to copywriting as information architecture is to design.”
Rachel Lovinger: Content strategy: The Philosophy of Data
According to a Nielsen-study (2009), the first two words in a Web headline have a huge impact on whether or not people will click on a link.
Gerry McGovern: Writing Killer Web Headings and Links
Users can take very different journeys within the same domain and every user journey is a narrative in its own right. A consistent structure of the website and its different sections is key to meaningful journeys that are effective and satisfying. Top levels introduce the big idea first and offer choices to proceed. From every level, a journey can proceed horizontolly, i.e. to related aspects, or vertically, i.e. to subordinate levels that provide greater detail. As every level and branch provides a different perspective on the theme, user itineraries can potentially become very complex. For information heavy sites, consider providing tools that allow users “berry picking”, i.e. managing information collected over the course of the journey.
With narratives in mind, you can think of possible routes for your work and design meaningful and rich interaction:
“Content inventory is a list of all the information contained in a web site, along with data that describes the information from several points of view, like target audience or location. Also known as a content analysis or content audit (…)
The main distinction between these two documents [content inventory and content audit] is the level of granularity. In essence, the distinction is how much of the site you describe. With an inventory, the intent is to capture and describe every piece of content on the site. A content audit captures and describes less, focussing perhaps on the main content areas of the site or the top two levels of navigation after the home page. An audit establishes a boundary around the scope of the investigation.”
From: Brown, Dan (2007), Communicating Design, Berkeley: New Riders, p.167