Posts Tagged ‘contentStructure’

Page Description Diagram

February 5, 2013

The PDD is a valuable deliverable that can either complement or precede wireframes to negotiate the strategy of the site/pages with clients.

Re-Introducing Page Description Diagrams by Colin Butler, Andrew Wirtanen

Example of a PDD / template



June 21, 2011

5 ways to organise information (Richard Saul Wurman)

L ocation
A lphabetical
T ime
C ategory
H ierarchy

Classification schemes (and when to use them)

April 28, 2010

Classification schemes:

  • Alphabetic
  • Geography
  • Format
  • Organisational structure
  • Task
  • Audience
  • Subject/Topic

If appropriate

  • Mix up types at each level
  • Start with one type and use a different type at the next level.
  • Use more than one approach for your whole content set.

Donna Spencer: Classification schemes (and when to use them)

Usable and influential content

August 9, 2009

How to create usable and influential content:

  1. Talk like a person
  2. Use the right tone
  3. Appeal to the left and right brain

Colleen Jones: The Debut of Usable, Influential Content

Content strategy

August 9, 2009

“Content strategy is to copywriting as information architecture is to design.”

Rachel Lovinger: Content strategy: The Philosophy of Data

Task Categories for Governmental Sites

May 20, 2009
    Users that go to a governmental site have probably one of the following tasks in mind:

  • Understand a topic, policy etc. [subject] label alteratives: ‘Find out about’; ‘What is’; ‘How to?’
  • Find a library, leisure center, person etc. [place]
  • Report a fly tip, street damage etc [transaction]
  • Apply for a passport, planning permission etc. [transaction]
  • Calculate / Find out my eligibility, my contributions etc. [transaction]
  • Register for … [transaction]
  • Submit information about tax, newborn children, other … [transaction]
  • Pay for … [transaction]

Web headings

April 22, 2009

According to a Nielsen-study (2009), the first two words in a Web headline have a huge impact on whether or not people will click on a link.

    The best links in the study:

  • Used plain language
  • Were specific and clear
  • Used common words
  • Started with the essence of the message
  • Were action-oriented
    The worst links in the study:

  • Used bland, generic words
  • Used made-up words or terms
  • Started with after-dinner-speech-introduction language

Gerry McGovern: Writing Killer Web Headings and Links

User journeys as narratives: From theme to detailed information

March 19, 2009

Users can take very different journeys within the same domain and every user journey is a narrative in its own right. A consistent structure of the website and its different sections is key to meaningful journeys that are effective and satisfying. Top levels introduce the big idea first and offer choices to proceed. From every level, a journey can proceed horizontolly, i.e. to related aspects, or vertically, i.e. to subordinate levels that provide greater detail. As every level and branch provides a different perspective on the theme, user itineraries can potentially become very complex. For information heavy sites, consider providing tools that allow users “berry picking”, i.e. managing information collected over the course of the journey.

Narratives in Screen Design

November 24, 2008

With narratives in mind, you can think of possible routes for your work and design meaningful and rich interaction:

  • From start to finish
  • From general to specific
  • From viewing to reading to doing
  • From You to Me
  • tbc

Content audit and content inventory

June 13, 2008

“Content inventory is a list of all the information contained in a web site, along with data that describes the information from several points of view, like target audience or location. Also known as a content analysis or content audit (…)

The main distinction between these two documents [content inventory and content audit] is the level of granularity. In essence, the distinction is how much of the site you describe. With an inventory, the intent is to capture and describe every piece of content on the site. A content audit captures and describes less, focussing perhaps on the main content areas of the site or the top two levels of navigation after the home page. An audit establishes a boundary around the scope of the investigation.”

From: Brown, Dan (2007), Communicating Design, Berkeley: New Riders, p.167