For the user, the interface IS the product!
- not a compliment
- not sexy
- not very meaningful.
- Applications should
- be clear
- be easy
- be fast
- be fun
- have a feelgood factor.
Interaction designers should take care of three domains:
Clarity rules! Focus on most important things; use three levels of emphasis: strong, normal, weak; have an opinion on what matters (emphasize by position, colour, size etc.) and what is less important (de-emphasize, fade back, put aside etc.).
Think about what 80% of people will be doing and facilitate this process; skip unnecessary clicks and steps; what’s next?
Interface design is copy-writing; data input and output is like a converstation, use appropriate style; long labels are ok if they are meaningful; Be explicit with actions (don’t use just ‘submit’)