Why do people use social Web apps

    Motivations to use social Web applications (paraphrased):

  1. Identity – to manage their identity within social groups
  2. Uniqueness – to make a unique and valuable contribution
  3. Reciprocity – to give in order to receive or because having received
  4. Reputation – to build their reputation
  5. Sense of efficacy – to do good work that has a positive effect
  6. Control – to be in control of the information shared
  7. Ownership – to feel a sense of ownership over their online content
  8. Attachment to a group – to seek like-minded people
  9. Fun – to be entertained

Porter 2008, 98/9

Creating Sign-Up framework

A sign-up framework is the set of information and resources we provide to people who are going to be signing up for our application.

    A sign-up framework must do the following:

  1. Clearly communicate the capabilities of the software
  2. Allow a person to decide if the software is right for them
  3. Answer any outstanding questions people have about the software
  4. Confirm or refute any preconceptions people have about the application
  5. Get people actually using the application to get stuff done
  6. Let people connect with any other people who they might collaborate or work with
  7. Give people an idea of the type of relationship they’ll have with you
    A sign-up frame may contain one or more of the following:

  1. An elevator pitch, a tagline, or some other pithy explanation of service
  2. Graphics or illustrations that show how your software works
  3. Carefully crafted copywriting that describes your software
  4. In depth feature tour or feature pages
  5. Video or screencast showing actual use
  6. Get people started using the software as early as possible
  7. Evidence of other people using your software successfully

Porter 2008, p.68/9

The Future of the Social Web

    Three reasons why the future of the web is ‘social’:

  1. Humans are innately social.
  2. Social software is a forced move (sheer amount of information forces us to use trusted social networks to organise/filter/manage information)
  3. Social software is accelerating. It is already the most widely used software on the Web.

Joshua Porter 2008, p.6

Hurdles to overcome

    Hurdles for users to overcome in order to ‘subscribe’ to social software:

  1. They have to pay attention
  2. They have to make a sign-up decision
  3. They have to input personal information
  4. They have to pay money.
  5. They are making a decision for someone else.
  6. They have to give up their current way of doing things.

Joshua Porter (2008)