Minimize outputs – maximise outcome

There’s always more to build than we have time or resources to build—always. [The art of the possible is to] minimize output and maximise outcome and output.

Jeff Patton: Mapping User Stories, p. xli

Advertisements

Product funnel

The actual funnel depends on the type of product, e.g. for You Tube, NYT, Buzzfeed

  1. Awareness
  2. Education
  3. Engagement
  4. Conversion
  5. Revenue
  6. Recurrence

OR (SaaS, enterprises w Freemium plan etc.)

  1. Awareness
  2. Education
  3. Conversion
  4. Engagement
  5. Recurrence
  6. Revenue

From: Laura Klein et.al. Build better Products

 

Latent requirements

When we design innovative solutions we often have to deal with two types of end-user requirements:

Obvious (explicit) requirements: clearly articulated improvements, amendments or extensions. For example, a faster horse, a cheaper car, more memory, more screens, louder speakers, and so on.

Latent requirements: unmet needs that people find difficult to express, write down or articulate.

Most people, when invited to contribute to the “innovation” of a product or service, end up simply describing an evolution of something familiar – their contribution to the process is limited by what they know. A conversation about the “possible” is difficult enough; and a structured conversation about the “impossible” is, well, nearly impossible. Researchers, designers and other “proxies” intervene to develop an understanding of what people really need. It is this understanding that drives innovation; not the users themselves.

http://blog.tobiasandtobias.com/2014/04/is-it-time-to-put-henrys-horses-out-to-grass/

Empathy Map

What does she think and feel?

  • What really counts
  • major preoccupations
  • worries & aspirations

What does she see?

  • environment
  • friends
  • what the market offers

What does she say and do?

  • attitude in public
  • appearance
  • behaviour toward others

What does she hear?

  • what friends say
  • what boss says
  • what influencers say

Summary:

Pain

  • fears
  • frustrations
  • obstacles

Gain

  • wants/needs
  • measures of success

Based on a tool developed by XPLANE; described in: Osterwalder, A. & Pigneur, Y.: Business Model Generation; Hoboken, NJ:2010. pages 130