- What’s your social object? Make sure there is a “there” there. Give users a reason to rally. Why would someone come to your site?
- Give people a way to identify themselves and to be identified.
- Give people something to do
- Enable a bridge to real life (groups, mobile, meetings, face-to-face)
- Gently Moderate. Let the community elevate people and content they value.
Erin Malone: 5 Steps to Building Social Experiences