Personas

“Personas are archetypal users that exist mainly as design targets.”

From: Wodtke, Christina (2003), Information Architecture: Blueprints for the Web, Berkeley, CA: New Riders, p.164

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How do users think about the site’s content?

(…)

    There are (four) good ways to learn how people think about your content:

  1. observe others
  2. study the enemy
  3. visit your search logs
  4. do a card sort

From: Wodtke, Christina (2003), Information Architecture: Blueprints for the Web, Berkeley, CA: New Riders

Memorizing items

  1. Familiar items are easier to remember than unfamiliar
  2. short words easier than long words
  3. and it’s easier to remember in no particular order than in a particular order

From: Wodtke, Christina (2003), Information Architecture: Blueprints for the Web, Berkeley, CA: New Riders, p.49

Navigation bars convention

“Almost all web sites have gone to navigation on the top and/or on the left side of the screen. In user testing, Razorfish discovered that not only did the users not mind the change, but it provided easier access to the scrollbar for faster navigation and made it easier to concentrate on the content.”

From: Wodtke, Christina (2003), Information Architecture: Blueprints for the Web, Berkeley, CA: New Riders, p.42