6 story arc types

1. Rags to Riches (rise)

2. Riches to Rags (fall)

3. Man in a Hole (fall then rise)

4. Icarus (rise then fall)

5. Cinderella (rise then fall then rise)

6. Oedipus (fall then rise then fall)




The Effect of Aesthetics on Web Credibility

Experiments have shown that users can judge a web site’s credibility in as little as 3.42 seconds merely on the basis of its aesthetic appeal.

Recent studies have shown that judgments on web site credibility are 75% based on a web site’s overall aesthetics. [citing Fogg, B.J., Soohoo, C., and Danielson, D. 2002. How Do People Evaluate a Web Site’s Credibility?: Results from a Large Study. Consumer Reports Webwatch. DOI= http://www.consumerwebwatch.org/dynamic/webcredibility-reports-evaluate-abstract.cfm%5D

Farah Alsudani and Matthew Casey: The Effect of Aesthetics on Web Credibility  (PDF)