6 story arc types

1. Rags to Riches (rise)

2. Riches to Rags (fall)

3. Man in a Hole (fall then rise)

4. Icarus (rise then fall)

5. Cinderella (rise then fall then rise)

6. Oedipus (fall then rise then fall)

https://www.theatlantic.com/technology/archive/2016/07/the-six-main-arcs-in-storytelling-identified-by-a-computer/490733/

 

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The Effect of Aesthetics on Web Credibility

Experiments have shown that users can judge a web site’s credibility in as little as 3.42 seconds merely on the basis of its aesthetic appeal.

Recent studies have shown that judgments on web site credibility are 75% based on a web site’s overall aesthetics. [citing Fogg, B.J., Soohoo, C., and Danielson, D. 2002. How Do People Evaluate a Web Site’s Credibility?: Results from a Large Study. Consumer Reports Webwatch. DOI= http://www.consumerwebwatch.org/dynamic/webcredibility-reports-evaluate-abstract.cfm%5D

Farah Alsudani and Matthew Casey: The Effect of Aesthetics on Web Credibility  (PDF)