What, so what, what now?

I use What, So What, Now What to explain the user research process. It’s about going through three stages, one at a time, pausing to reflect and prioritise after each stage:

  • What?
    What happened? What did you notice? What facts or observations stood out?
  • So What?
    Why is that important? What patterns, conclusions or hypotheses are emerging?
  • Now What?
    What actions make sense?

Will Myddelton: What. so what, what now?

Advertisements

Product funnel

The actual funnel depends on the type of product, e.g. for You Tube, NYT, Buzzfeed

  1. Awareness
  2. Education
  3. Engagement
  4. Conversion
  5. Revenue
  6. Recurrence

OR (SaaS, enterprises w Freemium plan etc.)

  1. Awareness
  2. Education
  3. Conversion
  4. Engagement
  5. Recurrence
  6. Revenue

From: Laura Klein et.al. Build better Products

 

Persona attributes

Most well-crafted personas include a multitude of information such as:Demographic details, such as age, marital status, or income:

Personas vs JTBD by Page Laubheimer

Most well-crafted personas include a multitude of information such as:

  • Demographic details, such as age, marital status, or income
  • Personal details, such as a short biography, photograph, and name
  • Attitudinal and/or cognitive details, such as information about the persona’s mental model, pain points, and feelings about the tasks that need to be accomplished
  • Goals and motivations for using the product
  • Behavioral details about how the persona tends to act when using the product

Personas vs JTBD by Page Laubheimer

Types of animations

To create good motion it is necessary to be conscious of the types of affine transformations available in the UI motion:

  • Translation – changing view position in X or Y axis
  • Scaling – changing the scale of objects width, height or both
  • Rotation – rotating object around X, Y or even Z axis

There is also a possibility to change opacity (alpha property) and color of an object.

The combination of these types may give outstanding results. Your specification has to include a description of the transformation type.

http://uxmisfit.com/2017/04/23/motion-design-specs-how-to-present-animations-and-interactions-to-developers/?ref=hackingui