“Make sure every click makes the user more confident”
Jared M Spool in Disambiguity conference
roadside assistance on the digital highway
Criticism passes judgement — Critique poses questions
Criticism finds fault — Critique uncovers opportunity
Criticism is personal — Critique is objective
Criticism is vague — Critique is concrete
Criticism tears down — Critique builds up
Criticism is ego-centric — Critique is altruistic
Criticism is adversarial — Critique is cooperative
Criticism belittles the designer — Critique improves the design
From: Judy Reeves
See also Jared Spool’s article
The “beginning” is how you introduce something new to a person, and how you will get them to understand its value such that they incorporate it into their lives. When you set about designing the beginning, you are forced to consider the following hard questions:
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.
Behaviour change elements: motiviation, ability, trigger
Core Motivators: pleasure/pain; hope/fear; social acceptance/rejection
Simplicity factors: time; money; physical effort; brain cycles; social deviance; non-routine
Triggers: facilitator; spark; signal
If we could read user’s minds, then we could in theory design the perfect experience for them. Unfortunately, we’re not all Jean Greys, so we make due with what we can measure to try and take educated guesses as to what people care about. In this day and age, what we can measure has its limits, and it’s important to always remember that. Simply looking at what people are doing in your product can’t tell you:
Julie Zhuo: Metrics Versus Experience
A JTBD is not a product, service, or a specific solution; it’s the higher purpose for which customers buy products, services, and solutions. (…) It helps the innovator understand that customers don’t buy products and services; they hire various solutions at various times to get a wide array of jobs done.
There are two different types of JTBDs:
Then, within each of these two types of JTBDs, there are:
Finally, emotional job aspects are further broken down into:
(…) The better a solution can fulfill all of these job levels and layers, the better chance it has in the marketplace. Also, the better the solution either achieves or nicely dovetails with related JTBDs, the better chance of success it has. In short, the JTBD concept is a guide for thinking beyond to make your current solutions, and your competitors’ solutions, obsolete.
The Progress Making Forces Diagram
This diagram can be used (e.g. in interviews) to explore physical, functional, social, and emotional aspects of the forces that pull people towards either tried and tested and innovative solutions.
The Customer-Jobs-To-Be-Done Canvas by Helge Tennø
Don’t use an overlay unless you have a clear, compelling case for why this content should not be presented within a regular page. Good reasons for using an overlay could include:
Kathryn Whitenton in https://www.nngroup.com/articles/overuse-of-overlays/
There’s a reason why they (Apps) are popular on mobile:
Jean-Baptiste Coger: Why you shouldn’t bother creating a mobile app.
Early in 2015, Google released a set of articles on what they call “micro-moments”. (…)
You’re at home with a nice free evening. What shall you do now? Ah! You feel like watching something. So, you want to get to the position where you can choose which movie to watch. You want to know the answer more than anything! So, you’ve just gone online to see. Here, you’re thinking with “the Google initiative”—that is, you’re searching or browsing to find out what’s hot, perhaps seeing what’s not-so-hot as you go down the reviews. You want to know which movie would be the best fit tonight.
You’ve decided on seeing the latest action blockbuster movie, but where? This is when you want to see what’s “Near me”.
You may want to learn about a process, service, or product. If you’ve ever gone on YouTube to see what others say about products, or just wanted to see how to do a job (e.g., DIY); that is where to learn. If your motorcycle won’t start and you “sort of” know what’s wrong, YouTube can show what you need. We’ll worry about which company’s motorcycle part in the next micro-moment!
Your “final micro-moment” might have you start by watching any of over 1 million YouTube videos as you zero-in on which motorcycle part is the most reliable/best value before making the buy. If we’ve gone to the movie theater, maybe a friend shows us the trailer of another movie. Finding it better, you’re “sold” on seeing that instead. Congratulations, you’ve completed the process.
From: Muriel Garreta Domingo: Micro-moments: Are you designing for them?
Ellis (1987, 1989) carried out a study in which he used semi-structured interviews for data collection and Glaser and Strauss’s grounded theory for data analysis. His research resulted in a pattern of information-seeking behavior among social scientists that included six generic features:
Lokman I. Meho & Helen R. Tibbo: Modeling the Information-Seeking Behavior of Social Scientists: Ellis’s Study Revisited (PDF)
In other words … (Ellis 1993?):