Tag: Krug

Homepage essentials

On By twobenchesIn emergency laneLeave a comment

A Homepage has to accomodate

  1. site identity and mission
  2. site hierarchy
  3. search
  4. Teases: Content and Feature promos
  5. Timely content (updated frequently)
  6. Deals
  7. Shortcuts
  8. Registration

More abstract objectives:

  1. Show me what I’m looking for
  2. and what I’m not looking for
  3. Show me where to start
  4. Establish credibility and trust

From: Krug, S. (2006), Don’t Make Me Think: A Common Sense Approach to Web Usability, Berkeley, CA: New Riders

From: Krug, S. (2006), Don’t Make Me Think: A Common Sense Approach to Web Usability, Berkeley, CA: New Riders

Pullown menus sensitive?

On By twobenchesIn drivethruLeave a comment

“The point is, it’s not productive to ask questions like ‘Do most people like pulldown menus?’ The right kind of question to ask is ‘Does this pulldown, with these items and this wording in this context on this page create a good experience for most people who are likely to use this site?”

From: Krug, S. (2006), Don’t Make Me Think: A Common Sense Approach to Web Usability, Berkeley, CA: New Riders, p.129

Krug: Why your Website should be human (‘a mensch’)

On By twobenchesIn signpostsLeave a comment
    Things that diminish goodwill

  1. Hiding information that I want
  2. Punishing me for not doing things your way
  3. Asking me for information you don’t really need
  4. Shucking and jiving me
  5. Putting sizzle in my way
  6. Your site looks amateurish
    Things that increase goodwill:

  1. Know the main things that people want to do on your site and
  2. Tell me what I want to know
  3. Save me steps wherever you can
  4. Put effort into it
  5. Know what questions I’m likely to have, and answer them
  6. Provide me with creature comforts like printer-friendly pages
  7. Make it easy to recover from errors
  8. When in doubt, apologize

From: Krug, S. (2006), Don’t Make Me Think: A Common Sense Approach to Web Usability, Berkeley, CA: New Riders

Krug: Why your Website should be human (‘a mensch’)

On By twobenchesIn signpostsLeave a comment
    Things that diminish goodwill

  1. Hiding information that I want
  2. Punishing me for not doing things your way
  3. Asking me for information you don’t really need
  4. Shucking and jiving me
  5. Putting sizzle in my way
  6. Your site looks amateurish
    Things that increase goodwill:

  1. Know the main things that people want to do on your site and
  2. Tell me what I want to know
  3. Save me steps wherever you can
  4. Put effort into it
  5. Know what questions I’m likely to have, and answer them
  6. Provide me with creature comforts like printer-friendly pages
  7. Make it easy to recover from errors
  8. When in doubt, apologize

From: Krug, S. (2006), Don’t Make Me Think: A Common Sense Approach to Web Usability, Berkeley, CA: New Riders

Krug’s 3 laws of Usability

On By twobenchesIn signpostsLeave a comment
  1. “Don’t make me think.”
  2. “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
  3. “Get rid of half the words on each page, then get rid of half of what is left.”

From: Krug, S. (2006), Don’t Make Me Think: A Common Sense Approach to Web Usability, Berkeley, CA: New Riders

Krug’s 3 laws of Usability

On By twobenchesIn signpostsLeave a comment
  1. “Don’t make me think.”
  2. “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
  3. “Get rid of half the words on each page, then get rid of half of what is left.”

From: Krug, S. (2006), Don’t Make Me Think: A Common Sense Approach to Web Usability, Berkeley, CA: New Riders